Home SEO Understanding The Fundamentals Of Search Engine Marketing

Understanding The Fundamentals Of Search Engine Marketing


With over a billion active sites on the internet today and only ten sites ranking on the first page of Google, how are you ever supposed to compete?
The secret is SEO. However, knowing the concept of SEO is simply not enough. Site owners and marketers of all sizes need to actually know how to understand, implement and track all aspects of SEO for their sites.

The internet gives businesses of all shapes and sizes the ability to compete for consumers far and wide, but where does the little guy fall into this space. More often than not, they get lost in the mix because they can’t compete with established sites, search rankings or the massive advertising budgets that may come along with it. Businesses throughout the world compete online and this can make becoming an online success more difficult than finding success in the local market. By familiarizing yourself with search engine marketing and learning the appropriate techniques, you too will be able to improve your company’s stature within your respective industry, while also increasing your revenue.

The Basics of SEO

Although search engine marketing can be very intricate and complex, the basics are fairly simplistic. The associated techniques are designed to make a website more reputable in the eyes of the biggest search engines, such as Bing and Google. As your website begins to gain traction and earns respect from these search engines, it’ll be moved up their search results. If you play your card rights, you can climb to the first page of Google and reap the benefits. By getting your website to the first page, you’ll ultimately be able to improve your traffic flow, visibility, and revenue.

Crucial Factors to Ranking in Google

Although search engine marketing might sound simple at this point, there are many complexities involved. Most search engines rank websites based on a handful of different factors. Some of these factors can be found directly on your website, but others are more difficult to control. On-page search engine optimization can be easy to configure, whereas link building can be immensely difficult. In order to climb through the rankings and reach the first page, you’ll need to excel in both areas. Unfortunately, this is easier said than done and you’ll face relentless competition along the way. Analyze each section of your site, while making improvements along the way. What may seem like a never ending battle, simply needs to be broken down to daily wins.

Off-Site Techniques to Rank Higher

Successfully marketing through the search engines is difficult, since many factors are out of your grasp. This is especially true, when it comes to compiling a good backlink catalog. Convincing other websites to link back to your site can be difficult. In order to excel, you’ll need to attract attention and gain links from websites deemed reputable and high quality by Google and other search engines. This is where search engine marketing services will be able to help. Instead of spending endless hours trying to figure out the best methods of outreach and creating shareable content, SEO professionals have plenty of experience in acquiring highly sought after backlinks and they’ll know exactly how to acquire them for your site.

If this is something you would like to consider working on yourself, be sure to search through this blog for topics on guest blogging, infographic creation, social media outreach and how to create expert roundups within your niche.

Don’t Neglect Mobile and Responsive Viewing

One of the biggest mistakes businesses make is focusing solely on desktop and laptop computers. Although a lot of internet users will be utilizing their home computers, a large segment of the population will access the internet through their mobile phones. Failing to accommodate to these individuals will only decrease your grasp and restrict your ability to grow your business. Never neglect mobile users, as this customer base is growing rapidly — and also make sure your site content is mobile responsive in the process. The only thing worse than not having a site at all, is having customers access it and not being able to place an order. This will just frustrate them and quickly head off to your competitors!

Know SEO and Know Your Site Rankings

At the end of the day, search engine marketing is a vital component of any business. Search engines make it possible to get your business out in the open and become visible to millions of consumers. Make sure you incorporate a solid search engine marketing game plan into your advertising scheme, so you can attract new customers and expand your revenue to new heights. To learn more about the best methods for making your site search engine friendly, be sure to review our quick SEO tips and recommendations.


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