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Things You Should Know Before Starting A Blog Business

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Things You Should Know Before Starting A Blog Business

So many people  want to start a blog without asking these questions there by making mistakes their predecessors made during their time. There are Things You Should Know Before Starting A Blog Business

1. Self-hosted vs free blog hosting.

One of the biggest decisions you will need to make when you start a new blog is how you will host that blog. Hosting is in essence what takes your blog live to the world to view – it is the virtual home for your blog, storing your blog’s assets (data, images, etc.) and linking it to the live internet. But hosting a blog is a bit more complex than just picking a web host: for starters, you need to decide on your hosting configuration.

Self-hosted blog

A self-hosted blog means that you will host your blog within an established hosting environment, but for a monetary fee. This paid hosting environment will provide you with a series of benefits, including larger storage and bandwidth, site security, customer service and technical support, features such as monetization opportunities and customization options, and more. With a self-hosted blog, you are able to select your standalone domain, providing you with an easy-to-remember domain name that you are in complete control of.

This is the best option for professional bloggers.

Free blog hosting

There are many free hosting options out there for bloggers – WordPress is one of my favorites. These free platforms offer an affordable way for people to launch their blogs with a pre-established content management system (CMS) for easy post creation and editing. Additionally, they typically offer a selection of pre-developed templates so that even the most novice blog owner can launch their blog without needing to have design prowess, knowledge of HTML, or programming/ coding expertise.

That said, free hosting options provide a series of limitations and, as such, are best left for casual hobby bloggers who are not looking to monetize their blog or to use it for professional purposes. For example, you cannot use Google AdSense or any third party advertising at WordPress.com. You are also expressly forbidden from running sponsored or paid posts or content For starters, free hosting comes with size limitations which will limit the number and size of photos or images that you can include. They may include free plug-ins to add functionality, but at some point, you will need to upgrade if you want to do things like conduct sweepstakes or giveaways or other enhanced activities.

From a professional blog standpoint, free hosting situations can potentially hurt your blog’s search engine performance. If you’re blogging professionally, you most likely want as much traffic as possible – so things like fast load times and a quality domain name are important; free hosting options can sometimes inhibit both of these, lowering your search engine ranking. Beyond the lack of monetization options, free hosting organizations typically include an extension on the end of your domain – for example, myblog.com might become myblog.wordpress.com.

This extension not only makes your blog more difficult for people to find and remember, but it also detracts from your credibility and professional image. If you are blogging as a hobby, then a free hosting option might be a great option for you – but if you are blogging professionally, you should look for a self-hosted option.

The other problem comes when you want to move away is redirecting individual URL’s – some platforms don’t allow this and it’s worth noting that if some do allow a catch all redirect; your content will lose the authority it once had in search engines and any referred traffic. WordPress.com does offer a site redirect service which can take care of this, but currently costs £9/year so there is an option there.

Note: some services do support custom domain names.

2: Why blog?

Everyone has their own reason to blog.

It is crucial to decide what you write about and stay focused on that niche. There are already a lot of blogs. You’ll have to figure out how to make your blog stand out from the crowd. Choose a topic you are passionate about and do not expand it too broadly. Perhaps you’re a stay-at-home mom with humorous stories of your day that you want to share – not to mention great tips about things to do with the kids, get any stain out of any fabric, or any number of awesome share-worthy tips. Or you’re a seasoned professional looking to drum up new business and position yourself as an industry expert and thought leader.

There are countless types of blogs and reasons for blogging, from networking to building brand authority, growing a business, expanding your reach online, providing oneself a creative outlet, and more. Define your target audience. Get a clear answer to the following question. Who is going to read your blog? Identify their needs, interests and concerns. It will help you come up with good topics to write about.

3. Your choices in blogging platform (most are free)

There are numerous blogging platforms out there (and most are free) – but before we get into some of the various providers, it is important to note that a blogging platform is different than hosting.

Although some blogging platforms also serve as hosts, some, such as WordPress, can also function as a way to develop and edit your blog – even though you can host as a self-hosted blog.

Here are few among numerous blogging platform:

Blogger
WordPress
Tumblr


4. Blogging takes time and effort

Before getting started, ask yourself why you want to start a blog. If your goal is just to make money online, honestly blogging might not be the best choice for you. There are hundreds of ways of making money online and blogging is one of the harder ones. It requires a lot of hard work and takes a long time to grow your audience. It is pretty disappointing if you publish your first post and nobody reads it, but you need to undergo these awkward moments. Do not expect the results immediately.

Successful bloggers are patient enough to keep working on their blogs for a long time. It’s tough, but they know it’s worth it.

5. Content is King

Content marketers and pro bloggers are often faced with an argument ‘Quality vs Quantity‘. Quantity matters to increase and maintain your traffic, but you should still focus on quality over quantity. If your readers get value from the information in your articles, they will engage and become your regular audience. On the other hand, nobody will like your blog if you publish shallow and uninformative articles.

6. Get social

It is not enough to write a great post and wait for people to find it. While your blog is new, nobody will find your articles through search engines. Then how can you get traffic? You need to be proactive. One of the best ways to get noticed is to use social media to promote your posts. You can even buy traffic by creating ads on Facebook, Twitter or Instagram.  It is OK to share the same content more than once, which is one of the easiest ways to drive more traffic. But just be careful not to be a spammer.

7. Learn basic SEO

Learning basic search engine optimization (SEO) is a fundamental and very effective way to drive traffic to your blog. Traffic from search engines is the key to growth. SEO is very complicated but even knowing a few tips can make a huge difference in the long run.

8. Security threats will increase

Internet security is already a major issue. A really stressful issue at that. Companies, small businesses and organizations all around the world are falling prey to nasty intruders on an increased basis. No one is safe.

So what can you do?

  • Keep backups
    Try to keep backups of your websites, blogs and important documents both on and offline. There are many plugins to help you do this.
  • Use a good security plugin
    I’m no expert on this but there are several security plugins and services around like Sucuri and Bulletproof Security. These can help lockdown your blog.
  • Research regularly

I don’t want to freak you out but I do want you to think more about keeping your blogs, emails and computers safe into 2018.

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