Social Media

Move over YouTube and install the new IGTV app by Instagram

Instagram launches IGTV app for creators

Story Highlights

  • The hassle-free and intuitive design coupled with easy-to-understand instructions make it an essential app for social media addicts

The advent of YouTube was quite path breaking. People shared their videos and gained immense popularity. The venture was so successful that Google bought the company while retaining its best parts. Becoming a part of Google was lucrative for the social media giant as it became the force it was meant to be. After many years of its inception, YouTube is now a completely different place. There are tons of channels which make videos on the same topic and the number of likes and dislikes is no more trustworthy. Users are now in a fix where they are not able to follow the right person.

Fade in, the brand new IGTV app. Instagram has been an equally decisive force to reckon. Traditionally it is only a photo and video sharing app, and was successful in dominating the social media market on its own terms. To bring people a better alternative, the company has launched a new application known as IGTV, an acronym for Instagram TV.

What’s new in this app?

Although there are a variety of apps available in the same genre, IGTV’s features make it different from the crowd. The first, and the best attribute is its integration with a user’s Instagram account through which it will know all the channels and people the user follows. There is no need to again find specific channels and click on the follow button. The user interface is a sign of innovation and helps the user preview any video they want to share. To upload or share any video, all the user has to do is make their own channel (which takes seconds to complete) and click on the share button. Another striking feature of the app is that videos of duration of an hour can be uploaded to share with your audience. All these attributes will help in creating a viable source of income for cintent creators and vloggers of all types.

The hassle-free and intuitive design coupled with easy-to-understand instructions make it an essential app for social media addicts. Initially the app won’t be giving any ads but the plan is to include them in the near future so as to monetize through it. In the world of apps, IGTV will be the breeze of fresh air and will undoubtedly be the go-to video sharing app unlike the plethora of uninteresting applications already available. The light and user-friendly app will be similar to its parent app i.e. Instagram and will kick of the video sharing revolution in a simplified manner.

Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. Kevin Systrom, Co-Founder & CEO

 

Ankit Jain

I explore the latest happenings in the tech world

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